Pacific
Fulfillment
Systems Inc.

Reader
Inquiry
Service

Overview

Reader Inquiry Service is a very powerful tool for processing reader responses to Advertising and Editorial items. It captures the information and provides comprehensive management and sales reports.

Reader Classification and Profile information can be incorporated into the system, coded and printed on each label. This supplies not only valuable information but qualifies the sales leads for the advertiser.

The system consolidates, for the advertisers, all responses appearing in more than one issue, or appearing more than once in the same issue. This substantially reduces expenditures for forms and postage.