Reader Service Reports

Name and Description

Posting Report

Reports the number of "Hot" and "Generic" leads by item number for the processing period.

Master List

List of all advertisers sorted by company name.

Issue Master

List of all item numbers by issue month sorted by item number.

Inquiry Activity

List by issue, showing counts and averages for cards and items, with totals for the number of advertisers in the issue and total advertiser items with inquiries.

Inquiry Analysis

List by issue and item type (editorial, new product, etc.) showing counts, averages, and percentages for the current period and cumulative.

Inquiry Totals

History of responses for each advertiser that can be sorted and listed in various ways, such as Ad type, product code, salesperson, territory, and advertiser to name a few. The report also shows the advertiser name, address, contact, agency and other fields descriptive of the Ad.

Inquiry Card Audit

Complete list of all cards processed with this processing cycle.

Top 50

List of top 50 advertisers.