Pacific
Fulfillment
Systems Inc.

Reader
Service

> Features:

Online entry and editing.

Duplicate entry detection.

Can tie directly to the Subscription Database
    * Share a common identifier and
      utilizes the Subscription Database
      name and address information.
    * Allows Subscription files to be re-qualified
      if the reader inquiry contains re-qualifying
      data fields that correspond
      to the subscription card.
    * Creates a prospective name, for promotional
      purposes if the respondent is not a
      subscriber.
      Allows multiple contacts for advertisers.

Reader Profiles.

Analysis by advertiser and sales territory.

Analysis by item type.

Inquiry activity by issue.

Reprints by date or specific advertiser.